A profile

Graeme
Crossley.

Consultant & Interim CMO for consumer brands

I specialise in marketing transformation for consumer brands in retail, FMCG & hospitality. I've worked as an advisor, consultant and interim CMO since 2012, following an earlier career in marketing for global brands at The Coca-Cola Company, Amazon, Sainsbury's & Pizza Hut. I work with start-ups, fast growing businesses and large corporates. Many of my clients have been private-equity portfolio brands requiring a complete step-change in marketing performance and significant improvements in ROI. With start-ups I typically focus on customer definition, market positioning, brand proposition, launch strategy & budget deployment - getting smaller budgets to deliver significant results.