blue lemons is a new UK-first platform where experienced professionals share what they know in focused 1:1 advisory calls. No algorithms. No funnels. Just real help from people who have already been there.
“There’s so much you can do with AI now. You still want someone who’s actually done it to tell you you’ve done it right.”
Real judgement
A full hour, one to one, with someone who has already solved your exact problem. No juniors, no frameworks, no chatbot.
Your decision
Bring the thing you're weighing up. Leave with a clear, specific view from someone who has made the same call before.
By the hour
Twenty-five years of operating judgement, without a retainer or a full-time hire. Pay for the hour, keep the insight.
We’re opening the directory cohort by cohort, one reference-checked expert at a time. Every profile here is a real person you can book today.
Go-to-market
Former Director - Now Founder · 27+ years
Here’s my short story. I've spent 27 years building successful agency teams based on evolving proposition development. Today I help clients build out marketing processes in optimal flow: creative, campaigns, data and technology working in…
Read Neil’s story
Strategy
Strategic Advisor on Leadership & Culture for Innovation-led Growth · 27+ years
I've spent the past two decades working with CEOs and senior teams on developing the leadership and culture required for driving innovation-led growth. I'm the co-author of the bestselling book 'Building a Culture of Innovation' and a board…
Read Cris’s story
Technology
Marketing Leadership for high-growth teams · 25+ years
I have first-hand experience in every facet of Marketing leadership. My primary sector expertise covers the Technology, eCommerce, and Luxury Hospitality industries, with a strong functional focus on brand strategy, growth at scale, go-to-m…
Read Fatih’s story
Strategy
Former Commercial Director - now NED and senior advisor to a technology trade association · 30+ years
I have 21 years’ experience of strategic sourcing within the UK government. I was the Cabinet Office (Efficiency and Reform Group) Head of ICT Strategy Delivery, leading the cross sector commercial workstream for the G-Cloud program, encour…
Read Nicky’s story
Leadership
Exec Leadership Coach & Mentor / I work with Leaders to put the human element back into People Management · 37+ years
I bring more than 30 years of senior experience from Amazon, Veritas, Symantec, and Commerzbank. I have led global operations, shaped high-performing teams, and driven organisational transformation, which gives me a grounded, board-level un…
Read Kim’s story
Creative
Brand Creative Director · AI Innovator · 27+ years
I'm a creative director and brand builder with 25 years across photography, design, web and strategy - 500+ brands built. I run Brandesign from my Weybridge studio - you work directly with me, and I bring in a hand-picked team of senior exp…
Read Polly’s story
Strategy
Tech and Business Corporate Air consultant - 25+ years- Hitchin, UK · 15+ years
Travel technology and programme leadership specialist with 25+ years' experience delivering global travel programmes worth £210M+, backed by deep GDS expertise (Amadeus, Sabre, Galileo) and a track record of double-digit cost savings and ef…
Read Alena’s story
Fundraising
Former CEO now Board Advisor · 30+ years
I have over 30 years of experience in IT business development, digital transformation and venture capital investment to both US corporate multinational organisations and growth stage deep tech companies. As an Operating Partner at BOKA Grou…
Read Grant’s story
Strategy
Ex-startup CEO & sci-fi author · 15+ years
I'm a successfully exited startup CEO that now writes stories about tomorrow to help make sense of today. My debut novel, Artificial Wisdom, was indie published then sold to Penguin Random House. I created, ran & sold tech startup Flyt, acq…
Read Thomas’s story
Strategy
Business Leader · 34+ years
I help founders and organisations sharpen the thinking, decisions and leadership capabilities that drive growth. With over 30 years of experience across AWS, IBM, startups and scale-ups, I bring a blend of commercial leadership, business st…
Read Simone’s story
Sales & enterprise sales
Helping SMEs win more, higher value sales so they grow faster. Available for an initial consultation call and fractional Sales Leadership roles. · 28+ years
After nearly 30 years leading multi million £ deals for companies like Microsoft, BT and Siemens, I now share the tools, tips and techniques that have helped win over £1bn of revenue, customised for business founders and SME sellers. My sa…
Read Alex’s story
Strategy
CMO · 25+ years
Sonia Ouarti is a neuroscience-informed leadership coach and founder of Aida Coaching, helping individuals and organisations build resilience and sustainable performance through science-backed coaching. After more than two decades in corpor…
Read Sonia’s story
Strategy
Former founder and CEO of Velocity Partners, a global strategic B2B marketing agency aimed at the tech industry. · 40+ years
I've spent 35 years helping tech firms from around the world build brands, positioning, marketing strategies and GTM. From pre-revenue start ups to global multinational corporations.
Read Stan’s story
Go-to-market
Communicator | Innovator | Investor | Mentor · 39+ years
Joseph Spear applies over 39 year’s experience, working agency side and client side, solving the toughest problems in corporate communications and product marketing. As a trusted Chief Marketing Officer (CMO), Joseph Spear works with you as…
Read Joseph’s storyBrowse experienced UK professionals by industry, sector or expertise. Every expert has at least twenty-five years of real operating experience and has been quietly reference-checked by us.
Pick a time that works for you and write a short note on what you’d like to discuss. Your expert confirms within a day, then you pay by secure link. Full refund up to forty-eight hours beforehand. We understand life happens.
Meet on a private video call. No decks, no pitches, no upsells. Leave with specific, unhurried advice from someone who has no agenda except being useful to you.
“Sixty minutes with my blue lemon saved me three months of guesswork. They diagnosed the gap in my pitch deck in the first ten minutes and then, gently, told me what I needed to hear.”
Sarah Pemberton · Founder, Hearth & Home Goods
You can ask a machine anything. You cannot ask it what it felt like.
Meet the experts