Experience is the one thing AI can’t replace.

blue lemons is a new UK-first platform where experienced professionals share what they know — in 1:1 advisory calls, short-term consulting projects, and fractional roles. No algorithms. No funnels. Just real help from people who have already been there.

Meet the expertsOr become one

An hour, a project, or a seat at your table.

An hour

1:1 advisory calls.

A full hour with someone who has already solved your problem. Request a time, send a brief, have the conversation.

Find your expert

A project

Short-term consulting.

A defined piece of work — a few days to a few weeks. Pressure-test a plan, run a process, get something hard over the line.

Start with a brief

A seat at the table

Fractional roles.

An experienced operator a day or two a week — the judgement of a CFO, CMO or chair, without the full-time hire.

Tell us what you need

The founding cohort.

See the directory

We’re opening the directory cohort by cohort, one reference-checked expert at a time — every profile here is a real person you can book today.

Simone Hume

Strategy

Simone Hume

Business Leader · 34+ years

I help founders and organisations sharpen the thinking, decisions and leadership capabilities that drive growth. With over 30 years of experience across AWS, IBM, startups and scale-ups, I bring a blend of commercial leadership, business st…

Read Simone’s story
Sonia

Strategy

Sonia

CMO · 20+ years

Sonia Ouarti is a neuroscience-informed leadership coach and founder of Aida Coaching, helping individuals and organisations build resilience and sustainable performance through science-backed coaching. After more than two decades in corpor…

Read Sonia’s story

Three steps. No discovery calls.

  1. Find someone who has been there.

    Browse experienced UK professionals by industry, sector or expertise. Every expert has at least twenty years of real operating experience and has been quietly reference-checked by us.

  2. Request a call.

    Pick a time that works for you and write a short note on what you’d like to discuss. Your expert confirms within a day, then you pay by secure link. Full refund up to forty-eight hours beforehand — we understand life happens.

  3. Have the conversation.

    Meet on a private video call. No decks, no pitches, no upsells. Leave with specific, unhurried advice from someone who has no agenda except being useful to you.

“Forty minutes with Margaret saved me three months of guesswork. She diagnosed the gap in my pitch deck in the first ten minutes and then, gently, told me what I needed to hear.”

Sarah Pemberton · Founder, Hearth & Home Goods

You can ask a machine anything. You cannot ask it what it felt like.

Meet the experts