A profile

Polly
Sheldon.

Creative Director · Brand Builder · AI no one can tell is AI

I'm a creative director and brand builder with 25 years across photography, design, web and strategy - 500+ brands built. I run Brandesign from my Weybridge studio - you work directly with me, and I bring in a hand-picked team of senior experts when a brief needs more hands. I help founders and businesses close the gap between how good they are and how they look - brand strategy, visual identity, photography, LinkedIn and websites that work as one connected story. On AI: I'm genuinely fluent, and a genuine fan - but AI alone is slop. I build your brand the human way first, then teach you and your team that same AI fluency - a trained eye, brand-calibrated systems, imagery with documented provenance - so you get more output without losing quality. Recent work includes building the brand for Volta, the AI infrastructure company backed by Nvidia and Dell, and co-founding huni, a regenerative beauty brand, as its creative lead. If your work has substance but your brand doesn't show it, that's exactly the problem I fix.