A profile

Kay Henderson
.

Fractional Sales Director | Executive & Leadership Coach | Helping founders and growing businesses create predictable revenue and stronger leadership

If revenue feels unpredictable, the sales pipeline lacks momentum, or too much of the commercial activity still depends on the founder, I help businesses put the structure, focus and leadership in place to grow. I bring 30 years of senior sales and commercial leadership experience from Microsoft and IBM, where I led sales teams, developed go to market strategies and worked with clients navigating growth, transformation and complex change. Today, I work with founders and leadership teams as a Fractional Sales Director. I help them understand what is really holding sales back and turn that into practical action. This might include sharpening the sales strategy, defining ideal customers, improving pipeline and forecasting, establishing clearer sales processes and measures, strengthening account focus, or helping a sales team become more consistent and accountable. I often get engaged when: • revenue is lumpy or difficult to forecast • growth has stalled despite plenty of activity • the founder remains too involved in every sale • the sales team lacks clear priorities, structure or leadership • the business needs an experienced Sales Director but not yet on a full-time basis • commercial change needs to be implemented without losing the confidence of the team Alongside the commercial work, I am an ICF-accredited executive and leadership coach. This means I do not simply recommend a sales strategy and walk away. I help leaders communicate it, build ownership, develop their people and lead the behavioural change needed to make it stick. Clients can work with me for a focused advisory conversation, a sales diagnostic, an ongoing fractional leadership role, or executive coaching for a founder or senior commercial leader.